Central Park - Digital Boulevard

Zhongshan, China

Client: Paramount Development

Here we devise a unique shopping experience that provokes a new sense of dimension while maintaining the local shopping habit: park and shop. Visitors cruise down the digital boulevard while the pedestrian strolls above on walkways and bridges. When a shop is spotted to visit the driver can conveniently turn into an adjacent parking spot and take an escalator to the grade level retail walkway. This continuous mix of traffic and pedestrian flow animates the shopping experience.