MOUNTAIN VIEW, CA
YOUTECH, Mountain view
Youtech, a Zhuhai, China based company specializing in producing controls and power systems for large power plants, approached us for help in establishing their first U.S. presence. Much of their initial work here will be sales and providing their brand to American interests.
Our take was to first identify them as a brand and secondly, to show exactly what they produce. From the street their presence is demonstrated through the use of display graphics against the large glass windows, and further in the reception area different types of display modules showcase their work. Actual physical parts are exhibited by the waiting area and the stairs leading up to the conference room on the second floor.
The custom free standing 'uni-strut' separates along with the display systems aim to maintain the power grid vernacular. This helps provoke a tech experience that's relevant to the industrial environment that the business entails, but at the same time softened with the use of material colors and transparency.